Behind the Screens, Hollywood Goes Hypercommercial (2000)
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Behind the Screens, Hollywood Goes Hypercommercial

Watch Behind the Screens, Hollywood Goes Hypercommercial full movie online Movies123. Watch Behind the Screens, Hollywood Goes Hypercommercial 123movies online for free. Behind the Screens, Hollywood Goes Hypercommercial 123movies: Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Year: 2000

Duration: 37m

Genres: Documentary

Country: United States of America

Quality: HD

Actors: Jeremy Pikser, Mark Crispin Miller, Robert McChesney, Susan J. Douglas

Director:

IMDb: 0/10